Amidst the fast-changing search landscape, the way people are searching for information is rapidly changing. Voice search is growing at an average of 270% year on year in India, which is almost 10x the global average.
The cost-effectiveness of mobile phones and electronic devices combined with simple Internet accessibility for youth drives the ongoing digitalization process. The surge in popularity for natural language processing technologies and search assistants including Alexa, Google, Apple Siri has reached explosive levels.
With the growing number of voice-activated devices for their inquiries, optimising voice search is no longer an option. It is now essential for enhancing the visibility of the business and effectively reaching target audiences.
Read Full Article Here :- Voice Search Revolution: Why Brands Need to Optimize for Voice Search Readiness?
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